What to tweet: Think of Twitter like the internet’s dinner party, and, remember, nobody wants to be the person at the dinner party who can only talk about themselves.Reporters who cover the things you care about.Thought leaders and influencers in your space.When starting from scratch, it can feel daunting to try to build up your community of followers.

Promoted: Sponsored posts Building your Twitter community Pinned: Marked tweets that will always appear at the top of your profile Lists: A way to organize favorites or similar Twitter users you are interested in Trending: The most popular words, phrases or hashtags being used in tweets at that time for the selected geographic areaĭirect Message (DM): 280-character private message to a used to identify a Twitter user i.e tweet-back or response to another Twitter user Retweet (RT): Tweeting another Twitter user’s tweetįollow: Subscribing to another Twitter user’s tweetsįollower: Another Twitter user subscribing to your tweets Follow our tips for creating your profile (and building your tweet cred) for more specifics. When you create a Twitter account, your organization can tell its story, engage with your communities, enlarge your volunteer base, acquire more donors, and keep your supporters up to speed on the latest events and campaigns. Notably, over 70% of journalists see Twitter as a valuable tool for engagement, as do the majority of state and national legislators and representatives, who use the platform for transparency and feedback.

40% of U.S adults between 18-29 years old use the platform, to go with 27% of 30-49 year olds. 26% of Black internet users in the United States use Twitter, as do 24% of White internet users and 20% of Latinx internet users. Who is on Twitter?Īccording to Pew Research Center, Twitter has approximately 326 million users every month. Sarah Shimazaki created a tip sheet to help you get started on the platform and provide best practices for producing quality content that resonates with your community.ĭownload your copy of this tip sheet here.

By creating a well-designed Twitter account, nonprofits can tell their story, pitch journalists, connect with local representatives and keep their supporters up to speed on the latest news. Did you know a great number of journalists and politicians are more likely to respond to a tweet than any other form of communication? With over 300 million monthly users, Twitter has quickly become the platform of choice for many organizations seeking to reach and engage their target audiences.

Twitter video tools